The Traditional Experience
When thinking about giving a gift to your child or grandchild, you may think about the latest Fad or the newest sports equipment to gift. In the moment, the gift is of course exciting, but it won’t be that long until the child outgrows the gift, and the gift is forgotten. This is the typical gifting cycle that will occur throughout the childhood of the gifted.
The Generational Gifting Concept
Experience
Once you have successfully implemented the Generational Gifting Concept, that means you have given a gift of a lifetime. A gift that cannot be outgrown, and a gift that will continuously give during the most important life milestones of your child or grandchild. This is also one of the very few gifts that can be experienced throughout multiple generations of a family.
The Multi Generational Experience

Generation
Generation
The multi-generational experience starts with Gen 1, which is you the giftor. The experience begins with understanding what it means to you, to provide a better financial future & create opportunities for the gifted that you might not have had the luxury to experience for yourself. This is an opportunity to build the framework of your legacy. The Generational Gifting Concept team will thoroughly understand the vision and legacy you are creating, and we will have your gifting design built accordingly.

Generation
Generation
The experience for Gen 2 which is the gifted, will last their entire lifetime. As the insured and future owner of the policy, Gen 2 will be able to access and benefit from the policies cash values during major life milestones such as a wedding, purchasing a home, paying for college, or starting a business. This is where the gifted will remember and truly appreciate what the giftor (Gen 1) has done for them and the legacy of Gen 1 will continue to be remembered and passed down.

Generation
Generation
The experience of Gen 3 which would be the children of Gen 2, will also have a lifelong experience. The gifted (Gen 2) can also use the cash values of the policy throughout their life to benefit Gen 3. It will be the responsibility of Gen 2 to express Gen 1’s legacy and where the funds came from to Gen 3. This generation would also be the beneficiary on the policy and receive the death benefit eventually when the insured (Gen 2) passes.

Generation
Generation
The experience of Generation 4 carries the momentum of Generations 1-3. The death benefit proceeds received by Gen 3 can also be used to assist Gen 4 through important life milestones just like Gen 2 & 3 experienced. It is also the responsibility of Gen 3 to share Gen 1’s legacy and story of giving this gift. The financial stability, opportunities & experience the 1 policy provides for Generations 2-4 is the definition of creating a legacy.

Meet with a Generational Gifting Concept Practitioner
We are excited to take the next steps with you and help change the financial landscape of your future generations.